Being Authentic

Lots of people come out of massage therapy school ready to heal the world. They go through all the motions, do all the regular advertising, master social media but their practice never really gets off the ground. Why is that?
My thought is, and I experienced it a little too is that therapists are either 1 – not getting much business prep in their school, 2) are young and don’t have as much working world experience 3) Want to heal the world instead of finding their ideal client or 4) They are trying to do what everyone else is doing instead of honing their authentic self and practice

Take a minute and identify your core values. Do they reflect in your business? Have you identified your ideal client? Yes, we want to care for everyone, but wouldn’t it be great if all your clients were your spot-on ideal? Your practice would thrive! If you need help getting your business to the next level, you may want to invest in a coach or at least invest in some time to revamp your business so it reflects YOU, and what YOU believe in, and what YOU bring to the table… not everyone else. Dr. Seuss said so eloquently, “Today you are you, that is truer than true. There is no one alive who is youer than you.”